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Important update regarding the shop.
Important update regarding the shop.



Hobby Ultra is an independent anime and manga store, which was established back in 2020 when everything was on fire. The store is run by just one person, with two awesome part-timers who help out in the physical store. 

Despite being a small shop, Hobby imports a wide range of licensed goods, including Gundam, prize figures, S.H.Figuarts, plushes, gachapon and Nendoroids. 

We offer pre-orders on some items, and we're also currently sourcing rare finds in our physical store, including old vinyl records, bizarre Evangelion finds and some P-Bandai kits.


Everything in-store is licensed, and the shop is fully committed to selling legit merchandise only. We have zero time for anyone that sells fake goods, so don't go expecting any funny looking Pochita plushes anytime soon.

Full disclosure: we used to be a Good Smile Partner Store, but without any prior communication, multiple UK stores were removed from GSC without warning. We've reached out to find out why, but have yet to receive an honest explanation.

Still, fakes are the worst and they have no place at Hobby. Being a collector myself, I know how much damage fake goods do to the industry, so that'll never change.


We currently offer free shipping on any item over £50, and provide 48hr tracking through Royal Mail. Depending on the size of the item, different couriers will be used to ensure the arrival of your order.

Everything gets bubble-wrapped and packed in a box with protective paper, just so there's no damage sustained to your product. Handling can take up to 2 days, but customers typically receive their package within the week. 


If your item is defective, we will refund your item if it is returned within 14 days.

Products will need to be returned to be eligible for a refund. We will not accept returns without any prior communication. Simply send us a message about your item, and you'll be provided with a returns label.

Abuse of the refund policy will result in any future orders being cancelled.