Skip to content
Important update regarding the shop.
Important update regarding the shop.
Who We Are - Hobby Ultra Ltd

Who We Are

Hobby Ultra was started last year and in this short amount of time, we've gone from being a small eBay shop to a webstore that deals with multiple orders a day. We're dealing with customer enquiries daily, and our customer base continues to expand.

However, we haven't been able to publicly identify the director of the shop due to their previous ties. Due to the company's expansion (think of Tetsuo from Akira - it's a bit like that), the director has managed to cut those ties completely, to put their sole focus on the business. 

The director in question is Matthew Wells (you can find them on Instagram here, who was responsible for running a successful comic store branch for 3 years. In those 3 years, that specific branch turned into a mecca for fans of anime and comic books, with customers flocking from different cities and catching multiple trains just to browse the selection of Gundam.

Matthew has had ten years in serving customers comic books, Gundams, Banpresto figures, manga and much, much more. With his tenure lasting a long decade, he thought it was necessary to move on and try something else out entirely. 

Hobby Ultra has transformed into a successful business, and Matthew couldn't be happier with it. With the growth of the online store, there will be plans to expand into a physical location in the new year. We wanted to do that a bit earlier, but COVID-19 had other plans.

When he isn't listing comic books or Gundam's onto the store, Matthew is also researching and writing scripts for his podcast, Gachapod. It's a look at some of the weirder parts of pop-culture, with topics some of our customers will be interested in. Click the link below to listen:


Thanks to all the customers that have put their trust in Hobby Ultra. We'll continue to thank you with superb customer service, some of the best stock ever found on the internet tubes and maybe even a convention appearance or two! 

If you have a query, simply let us know by emailing us at

Previous article Our Comic Recommendations - Issue One
Next article THAT'S JUST PRIME!